It should be organic, holistic and carry over into every interaction and communication.Įffective internal communication and a good employee experience lets everyone – whether in the office or out – to fully participate, develop and succeed. It's as much about culture as it is day-to-day tasks. A positive employee experience demands constant care. It's increasingly remote and increasingly digital, which presents both challenges and opportunities. The hybrid workplace offers a new employee experience. HR has been focusing on the employee experience for a few years now, but recently internal communications teams are taking up the reigns. Employee experience is keyĮmployee experience is the journey an employee has with the organization from onboarding through retirement, and it encompasses the workplace, relationships and wellbeing. These teams are now working together to coordinate, prioritize and plan messaging campaigns and calendars to the great benefit of employees who used to get separate, sometimes conflicting communications. Everyone has recognized that they are all targeting the same audiences, and that their messages can blend, overlap and reinforce each other. Internal communications are increasingly strategizing not only with executives, but also with IT, HR and front-line managers. But it's not all celebration – with this more visible role workloads have skyrocketed, and accountability is at the forefront (more on that later). Suddenly, IC professionals have a seat at the table, being included in business strategy, and receiving long-requested budgets for staff, technology and training. The rapid move to a remote and hybrid workforce put internal comms in the spotlight. Investment and inclusion have often been elusive, but 2020 changed that. It's been a longtime struggle to convince the c-suite that the internal communications role is as crucial to success as any other business operation. Here are some of the major ways that the hybrid workplace is affecting internal communications in the near future: Internal communications are elevated More people are working from home more often, so employees and managers have had to adopt new methods of connecting and communicating. With the hybrid workplace becoming the norm, it's more important than ever to have an effective and engaging communications strategy.
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